2021
Talking Rain Essentials
Repositioning a leading beverage brand for continued growth with Gen Z
2021
Talking Rain Essentials
Repositioning a leading beverage brand for continued growth with Gen Z
2021
Talking Rain Essentials
Repositioning a leading beverage brand for continued growth with Gen Z
Award-Winning
Award-Winning
Role
Strategy Consultant
Team
4 Strategy Consultants
Skills
Business Strategy
Market Research
Strategic Positioning
Client Communication
Timeline
November - December 2020
1 Month
Role
Strategy Consultant
Team
4 Strategy Consultants
Skills
Business Strategy
Market Research
Strategic Positioning
Client Communication
Timeline
November - December 2020
1 Month
Role
Strategy Consultant
Team
4 Strategy Consultants
Skills
Business Strategy
Market Research
Strategic Positioning
Client Communication
Timeline
November - December 2020
1 Month
Summary
In MGMT 430: Strategic Business Management, a UW Foster capstone course, I collaborated with a team to develop a Gen Z-focused growth strategy for Talking Rain. Our three-pillar approach earned 1st place, recognized by company executives for its insight, creativity, and real-world impact.
Summary
In MGMT 430: Strategic Business Management, a UW Foster capstone course, I collaborated with a team to develop a Gen Z-focused growth strategy for Talking Rain. Our three-pillar approach earned 1st place, recognized by company executives for its insight, creativity, and real-world impact.
Summary
In MGMT 430: Strategic Business Management, a UW Foster capstone course, I collaborated with a team to develop a Gen Z-focused growth strategy for Talking Rain. Our three-pillar approach earned 1st place, recognized by company executives for its insight, creativity, and real-world impact.
Context
The Challenge: Repositioning Talking Rain for the next generation.
As part of the MGMT 430 Strategy Development Case Competition at the University of Washington Foster School of Business, I worked with a team to help Talking Rain Beverage Company better position its products for Gen Z consumers.
Context
The Challenge: Repositioning Talking Rain for the next generation.
As part of the MGMT 430 Strategy Development Case Competition at the University of Washington Foster School of Business, I worked with a team to help Talking Rain Beverage Company better position its products for Gen Z consumers.
Context
The Challenge: Repositioning Talking Rain for the next generation.
As part of the MGMT 430 Strategy Development Case Competition at the University of Washington Foster School of Business, I worked with a team to help Talking Rain Beverage Company better position its products for Gen Z consumers.
Consumer Research
Surveyed Gen Z on their behaviors, values, and preferences to uncover key drivers of brand loyalty and purchase decisions.
Consumer Research
Surveyed Gen Z on their behaviors, values, and preferences to uncover key drivers of brand loyalty and purchase decisions.
Consumer Research
Surveyed Gen Z on their behaviors, values, and preferences to uncover key drivers of brand loyalty and purchase decisions.
Brand Strategy
Developed a strategy to position Talking Rain as a Gen Z–relevant brand, differentiating it from key competitors.
Tech Stack
Developed a strategy to position Talking Rain as a Gen Z–relevant brand, differentiating it from key competitors.
Brand Strategy
Developed a strategy to position Talking Rain as a Gen Z–relevant brand, differentiating it from key competitors.
Executive Presentation
Delivered multiple rounds of presentations to judges, culminating in a final pitch to Theory Real Estate leadership.
Executive Presentation
Delivered multiple rounds of presentations to judges, culminating in a final pitch to Theory Real Estate leadership.
Executive Presentation
Delivered multiple rounds of presentations to judges, culminating in a final pitch to Theory Real Estate leadership.
The Solution: A three pillar approach.
Our team developed a three pillar approach focused on adapting distribution channels, connecting with Gen Z on social media, and engaging with the demographic through a college campus ambassador program. Our work earned first place, selected by Talking Rain executives for their strategic insight, creativity, and strong alignment with Gen Z values.
The Solution: A three pillar approach.
Our team developed a three pillar approach focused on adapting distribution channels, connecting with Gen Z on social media, and engaging with the demographic through a college campus ambassador program. Our work earned first place, selected by Talking Rain executives for their strategic insight, creativity, and strong alignment with Gen Z values.
The Solution: A three pillar approach.
Our team developed a three pillar approach focused on adapting distribution channels, connecting with Gen Z on social media, and engaging with the demographic through a college campus ambassador program. Our work earned first place, selected by Talking Rain executives for their strategic insight, creativity, and strong alignment with Gen Z values.
Project Overview DIsclaimer
The work presented in this case study is a high-level overview of all deliverables for a business strategy case competition. If you’re interested in learning more about my work with Talking Rain, send me a message and I'd love to connect!
Project Overview DIsclaimer
The work presented in this case study is a high-level overview of all deliverables for a business strategy case competition. If you’re interested in learning more about my work with Talking Rain, send me a message and I'd love to connect!
Project Overview DIsclaimer
The work presented in this case study is a high-level overview of all deliverables for a business strategy case competition. If you’re interested in learning more about my work with Talking Rain, send me a message and I'd love to connect!
Problem
Capturing Gen Z in a changing beverage landscape.
Talking Rain faces the critical challenge of repositioning its brand and product offerings to resonate with Gen Z—a rapidly emerging consumer segment with distinct values, tastes, and expectations.
Problem
Capturing Gen Z in a changing beverage landscape.
Talking Rain faces the critical challenge of repositioning its brand and product offerings to resonate with Gen Z—a rapidly emerging consumer segment with distinct values, tastes, and expectations.
Problem
Capturing Gen Z in a changing beverage landscape.
Talking Rain faces the critical challenge of repositioning its brand and product offerings to resonate with Gen Z—a rapidly emerging consumer segment with distinct values, tastes, and expectations.
Changing Consumer Landscape
Gen Z represents a fast-growing, digitally native, health-conscious, and socially aware consumer base with $44 billion in buying power. Their preferences are reshaping the beverage industry, and brands that fail to adapt risk losing relevance.
Changing Consumer Landscape
Gen Z represents a fast-growing, digitally native, health-conscious, and socially aware consumer base with $44 billion in buying power. Their preferences are reshaping the beverage industry, and brands that fail to adapt risk losing relevance.
Changing Consumer Landscape
Gen Z represents a fast-growing, digitally native, health-conscious, and socially aware consumer base with $44 billion in buying power. Their preferences are reshaping the beverage industry, and brands that fail to adapt risk losing relevance.
Misalignment with Gen Z Values
While Talking Rain has found success with Sparkling Ice, its current brand positioning, ingredients (like sucralose), and marketing may not fully align with Gen Z’s preferences for natural ingredients, functional benefits, and authentic brand values.
Misalignment with Gen Z Values
While Talking Rain has found success with Sparkling Ice, its current brand positioning, ingredients (like sucralose), and marketing may not fully align with Gen Z’s preferences for natural ingredients, functional benefits, and authentic brand values.
Misalignment with Gen Z Values
While Talking Rain has found success with Sparkling Ice, its current brand positioning, ingredients (like sucralose), and marketing may not fully align with Gen Z’s preferences for natural ingredients, functional benefits, and authentic brand values.
Crowded and Evolving Market
The functional beverage category is highly competitive and rapidly evolving. Major players and startups alike are introducing healthier, more innovative, and more targeted offerings, creating pressure for Talking Rain to differentiate itself and retain market share.
Crowded and Evolving Market
The functional beverage category is highly competitive and rapidly evolving. Major players and startups alike are introducing healthier, more innovative, and more targeted offerings, creating pressure for Talking Rain to differentiate itself and retain market share.
Crowded and Evolving Market
The functional beverage category is highly competitive and rapidly evolving. Major players and startups alike are introducing healthier, more innovative, and more targeted offerings, creating pressure for Talking Rain to differentiate itself and retain market share.
Need for Future-Proofing
Talking Rain must strategically position itself not just for short-term sales but for long-term relevance. This requires aligning product innovation, brand messaging, and distribution with Gen Z’s evolving lifestyle, digital habits, and social expectations.
Need for Future-Proofing
Talking Rain must strategically position itself not just for short-term sales but for long-term relevance. This requires aligning product innovation, brand messaging, and distribution with Gen Z’s evolving lifestyle, digital habits, and social expectations.
Need for Future-Proofing
Talking Rain must strategically position itself not just for short-term sales but for long-term relevance. This requires aligning product innovation, brand messaging, and distribution with Gen Z’s evolving lifestyle, digital habits, and social expectations.
Falling Flat with Gen Z
Health-conscious and values-driven, Gen Z enters the beverage aisle looking for something that speaks to their lifestyle. Surrounded by sleek, functional options, Talking Rain’s offerings blend into the noise. Without a clear purpose or presence, they’re overlooked in favor of brands that promise more than hydration.
Falling Flat with Gen Z
Health-conscious and values-driven, Gen Z enters the beverage aisle looking for something that speaks to their lifestyle. Surrounded by sleek, functional options, Talking Rain’s offerings blend into the noise. Without a clear purpose or presence, they’re overlooked in favor of brands that promise more than hydration.
Falling Flat with Gen Z
Health-conscious and values-driven, Gen Z enters the beverage aisle looking for something that speaks to their lifestyle. Surrounded by sleek, functional options, Talking Rain’s offerings blend into the noise. Without a clear purpose or presence, they’re overlooked in favor of brands that promise more than hydration.
Socially Driven – Health-conscious and digitally connected, Gen Z expects brands to reflect their values.
Socially Driven – Health-conscious and digitally connected, Gen Z expects brands to reflect their values.
Socially Driven – Health-conscious and digitally connected, Gen Z expects brands to reflect their values.
Shelf Blindness – Surrounded by sleek competitors, Sparkling Ice struggles to stand out or feel relevant.
Shelf Blindness – Surrounded by sleek competitors, Sparkling Ice struggles to stand out or feel relevant.
Shelf Blindness – Surrounded by sleek competitors, Sparkling Ice struggles to stand out or feel relevant.
Function First – Gen Z reaches for drinks with benefits, not just flavor.
Function First – Gen Z reaches for drinks with benefits, not just flavor.
Function First – Gen Z reaches for drinks with benefits, not just flavor.
How Might We
How might we reposition Talking Rain's brand and products to resonate with Gen Z’s values, tastes, and lifestyle in a rapidly evolving beverage market?
How Might We
How might we reposition Talking Rain's brand and products to resonate with Gen Z’s values, tastes, and lifestyle in a rapidly evolving beverage market?
How Might We
How might we reposition Talking Rain's brand and products to resonate with Gen Z’s values, tastes, and lifestyle in a rapidly evolving beverage market?
Challenge
Rethinking relevance beyond Sparkling Ice.
As Gen Z redefines the beverage landscape, Talking Rain must evolve to meet their values and functional expectations—or risk being left behind.
Challenge
Rethinking relevance beyond Sparkling Ice.
As Gen Z redefines the beverage landscape, Talking Rain must evolve to meet their values and functional expectations—or risk being left behind.
Challenge
Rethinking relevance beyond Sparkling Ice.
As Gen Z redefines the beverage landscape, Talking Rain must evolve to meet their values and functional expectations—or risk being left behind.
Heavy Reliance on Cash Cow — 95% of company sales tied to a brand misaligned with Gen Z priorities.
Heavy Reliance on Cash Cow — 95% of company sales tied to a brand misaligned with Gen Z priorities.
Heavy Reliance on Cash Cow — 95% of company sales tied to a brand misaligned with Gen Z priorities.
Shifting Consumer Behavior — Gen Z prioritizes wellness, authenticity, and social impact over legacy branding.
Shifting Consumer Behavior — Gen Z prioritizes wellness, authenticity, and social impact over legacy branding.
Shifting Consumer Behavior — Gen Z prioritizes wellness, authenticity, and social impact over legacy branding.
Crowded Market — Competitors are innovating rapidly in functional and value-driven beverage categories.
Crowded Market — Competitors are innovating rapidly in functional and value-driven beverage categories.
Crowded Market — Competitors are innovating rapidly in functional and value-driven beverage categories.
Portfolio Uncertainty — Unclear which Talking Rain product can—or should—lead the next wave of growth.
Portfolio Uncertainty — Unclear which Talking Rain product can—or should—lead the next wave of growth.
Portfolio Uncertainty — Unclear which Talking Rain product can—or should—lead the next wave of growth.
Process
Understanding Gen Z to compete in a crowded market.
We combined research, analysis, and strategy to uncover how Talking Rain can meaningfully connect with Gen Z and stay competitive in a changing market.
Process
Understanding Gen Z to compete in a crowded market.
We combined research, analysis, and strategy to uncover how Talking Rain can meaningfully connect with Gen Z and stay competitive in a changing market.
Process
Understanding Gen Z to compete in a crowded market.
We combined research, analysis, and strategy to uncover how Talking Rain can meaningfully connect with Gen Z and stay competitive in a changing market.
Understanding the Beverage Market Landscape
Market research laid the foundation for identifying where Talking Rain fits in a rapidly evolving beverage industry—and where the greatest opportunities lie.
Understanding the Beverage Market Landscape
Market research laid the foundation for identifying where Talking Rain fits in a rapidly evolving beverage industry—and where the greatest opportunities lie.
Understanding the Beverage Market Landscape
Market research laid the foundation for identifying where Talking Rain fits in a rapidly evolving beverage industry—and where the greatest opportunities lie.
SWOT Analysis
An evaluation of Talking Rain’s internal strengths and weaknesses alongside external opportunities and threats, highlighting their innovative legacy, expanding product portfolio, and competitive challenges from both legacy soda giants and emerging wellness brands.
SWOT Analysis
An evaluation of Talking Rain’s internal strengths and weaknesses alongside external opportunities and threats, highlighting their innovative legacy, expanding product portfolio, and competitive challenges from both legacy soda giants and emerging wellness brands.
SWOT Analysis
An evaluation of Talking Rain’s internal strengths and weaknesses alongside external opportunities and threats, highlighting their innovative legacy, expanding product portfolio, and competitive challenges from both legacy soda giants and emerging wellness brands.
Strenghts
Success with Sparkling Ice has lead to strong brand reputation
Strenghts
Success with Sparkling Ice has lead to strong brand reputation
Strenghts
Success with Sparkling Ice has lead to strong brand reputation
Weaknesses
Most brand awareness with Sparkling Ice products, accounts for 95% of total sales
Weaknesses
Most brand awareness with Sparkling Ice products, accounts for 95% of total sales
Weaknesses
Most brand awareness with Sparkling Ice products, accounts for 95% of total sales
Opportunities
Room for product development and growth within the Talking Rain line, growing emphasis on sustainability among Gen Z
Opportunities
Room for product development and growth within the Talking Rain line, growing emphasis on sustainability among Gen Z
Opportunities
Room for product development and growth within the Talking Rain line, growing emphasis on sustainability among Gen Z
Threats
Competing with "Big Soda" in the beverage industry, saturated industry can only compete on taste and marketing
Threats
Competing with "Big Soda" in the beverage industry, saturated industry can only compete on taste and marketing
Threats
Competing with "Big Soda" in the beverage industry, saturated industry can only compete on taste and marketing
Industry Positioning
A visual snapshot of Talking Rain’s placement within the beverage market, demonstrating how its flagship Sparkling Ice brand and newer functional offerings compare in flavor innovation, health orientation, and target demographics like Gen Z.
Industry Positioning
A visual snapshot of Talking Rain’s placement within the beverage market, demonstrating how its flagship Sparkling Ice brand and newer functional offerings compare in flavor innovation, health orientation, and target demographics like Gen Z.
Industry Positioning
A visual snapshot of Talking Rain’s placement within the beverage market, demonstrating how its flagship Sparkling Ice brand and newer functional offerings compare in flavor innovation, health orientation, and target demographics like Gen Z.
Beverage Industry
A macro view of the beverage industry, focusing on declining carbonated soft drink sales, rapid growth in functional beverages and sparkling water, high rivalry, and levels of brand loyalty.
Beverage Industry
A macro view of the beverage industry, focusing on declining carbonated soft drink sales, rapid growth in functional beverages and sparkling water, high rivalry, and levels of brand loyalty.
Beverage Industry
A macro view of the beverage industry, focusing on declining carbonated soft drink sales, rapid growth in functional beverages and sparkling water, high rivalry, and levels of brand loyalty.
Opportunity Analysis
An exploration of Talking Rain’s evolving product lines, including Sparkling Ice + Caffeine, TRE, and Essentials, showing how each addresses distinct functional needs and how mapping these innovations against Gen Z interests reveals promising areas for brand expansion and product differentiation.
Opportunity Analysis
An exploration of Talking Rain’s evolving product lines, including Sparkling Ice + Caffeine, TRE, and Essentials, showing how each addresses distinct functional needs and how mapping these innovations against Gen Z interests reveals promising areas for brand expansion and product differentiation.
Opportunity Analysis
An exploration of Talking Rain’s evolving product lines, including Sparkling Ice + Caffeine, TRE, and Essentials, showing how each addresses distinct functional needs and how mapping these innovations against Gen Z interests reveals promising areas for brand expansion and product differentiation.
Understanding Gen Z
Then, we set out to understand what matters most to Gen Z—from their expectations of brands to the values driving their purchasing decisions.
Understanding Gen Z
Then, we set out to understand what matters most to Gen Z—from their expectations of brands to the values driving their purchasing decisions.
Understanding Gen Z
Then, we set out to understand what matters most to Gen Z—from their expectations of brands to the values driving their purchasing decisions.
Survey of 75+ People
Our team surveyed 76 individuals to gain insights about beverage consumption, CSR, and Talking Rain. 75% of participants were categorized as Gen Z
Survey of 75+ People
Our team surveyed 76 individuals to gain insights about beverage consumption, CSR, and Talking Rain. 75% of participants were categorized as Gen Z
Survey of 75+ People
Our team surveyed 76 individuals to gain insights about beverage consumption, CSR, and Talking Rain. 75% of participants were categorized as Gen Z
Bottled Water Preferred
Survey results showed that distilled bottled water is the most frequently consumed type among respondents.
Bottled Water Preferred
Survey results showed that distilled bottled water is the most frequently consumed type among respondents.
Bottled Water Preferred
Survey results showed that distilled bottled water is the most frequently consumed type among respondents.
Product Interest
Outside of the well-known Sparkling Ice brand, Talking Rain Essentials was the product respondents were most interested in trying.
Tech Stack
Outside of the well-known Sparkling Ice brand, Talking Rain Essentials was the product respondents were most interested in trying.
Product Interest
Outside of the well-known Sparkling Ice brand, Talking Rain Essentials was the product respondents were most interested in trying.
Awareness Gap
75% of respondents said they would like to try a Talking Rain product but haven’t yet—simply because they weren’t aware it existed.
Awareness Gap
75% of respondents said they would like to try a Talking Rain product but haven’t yet—simply because they weren’t aware it existed.
Awareness Gap
75% of respondents said they would like to try a Talking Rain product but haven’t yet—simply because they weren’t aware it existed.
Opportunity Analysis
Which pathway should Talking Rain pursue in order to best position for Gen Z?
Opportunity Analysis
Which pathway should Talking Rain pursue in order to best position for Gen Z?
Opportunity Analysis
Which pathway should Talking Rain pursue in order to best position for Gen Z?
Evaluating Potential Strategies
To identify the most effective approach for engaging Gen Z consumers, we evaluated three potential strategies based on market trends, consumer preferences, and Talking Rain’s existing capabilities.
After a thorough evaluation of the three strategies, we chose to move forward focusing on refreshing an existing Talking Rain product line based on its overall fit with Talking Rain's strategy, alignment with Gen Z, and capital requirements. The product refresh strategy presents the most promising path for Talking Rain to resonate with Gen Z consumers while leveraging the brand's existing strengths.
Evaluating Potential Strategies
To identify the most effective approach for engaging Gen Z consumers, we evaluated three potential strategies based on market trends, consumer preferences, and Talking Rain’s existing capabilities.
After a thorough evaluation of the three strategies, we chose to move forward focusing on refreshing an existing Talking Rain product line based on its overall fit with Talking Rain's strategy, alignment with Gen Z, and capital requirements. The product refresh strategy presents the most promising path for Talking Rain to resonate with Gen Z consumers while leveraging the brand's existing strengths.
Evaluating Potential Strategies
To identify the most effective approach for engaging Gen Z consumers, we evaluated three potential strategies based on market trends, consumer preferences, and Talking Rain’s existing capabilities.
After a thorough evaluation of the three strategies, we chose to move forward focusing on refreshing an existing Talking Rain product line based on its overall fit with Talking Rain's strategy, alignment with Gen Z, and capital requirements. The product refresh strategy presents the most promising path for Talking Rain to resonate with Gen Z consumers while leveraging the brand's existing strengths.
1. Sparkling Ice Mobile App
To drive engagement and loyalty, we explored the creation of a Sparkling Ice mobile app. The app would enhance the existing Sparkling Ice Rewards program, offering exclusive deals and content that reflect the brand’s values. Available on iOS and Android, this strategy aims to deepen customer connection and attract new users through digital incentives.
1. Sparkling Ice Mobile App
To drive engagement and loyalty, we explored the creation of a Sparkling Ice mobile app. The app would enhance the existing Sparkling Ice Rewards program, offering exclusive deals and content that reflect the brand’s values. Available on iOS and Android, this strategy aims to deepen customer connection and attract new users through digital incentives.
1. Sparkling Ice Mobile App
To drive engagement and loyalty, we explored the creation of a Sparkling Ice mobile app. The app would enhance the existing Sparkling Ice Rewards program, offering exclusive deals and content that reflect the brand’s values. Available on iOS and Android, this strategy aims to deepen customer connection and attract new users through digital incentives.
2. Talking Rain Product Line
We explored revamping an existing Talking Rain product line to better align with Gen Z’s preferences. This strategy leverages the brand’s growing functional beverage portfolio while expanding its reach. By boosting distribution through Amazon, targeting college campuses, and increasing visibility on social media, Talking Rain can build relevance and recognition among younger consumers.
2. Talking Rain Product Line
We explored revamping an existing Talking Rain product line to better align with Gen Z’s preferences. This strategy leverages the brand’s growing functional beverage portfolio while expanding its reach. By boosting distribution through Amazon, targeting college campuses, and increasing visibility on social media, Talking Rain can build relevance and recognition among younger consumers.
2. Talking Rain Product Line
We explored revamping an existing Talking Rain product line to better align with Gen Z’s preferences. This strategy leverages the brand’s growing functional beverage portfolio while expanding its reach. By boosting distribution through Amazon, targeting college campuses, and increasing visibility on social media, Talking Rain can build relevance and recognition among younger consumers.
3. CBD Beverage
Recognizing Gen Z’s rising anxiety levels, we proposed launching a new CBD-infused beverage line. CBD is increasingly associated with stress relief, making it a compelling functional ingredient. This strategy would involve R&D investment and targeted marketing through social media to introduce a wellness-focused product tailored to Gen Z’s mental health needs.
3. CBD Beverage
Recognizing Gen Z’s rising anxiety levels, we proposed launching a new CBD-infused beverage line. CBD is increasingly associated with stress relief, making it a compelling functional ingredient. This strategy would involve R&D investment and targeted marketing through social media to introduce a wellness-focused product tailored to Gen Z’s mental health needs.
3. CBD Beverage
Recognizing Gen Z’s rising anxiety levels, we proposed launching a new CBD-infused beverage line. CBD is increasingly associated with stress relief, making it a compelling functional ingredient. This strategy would involve R&D investment and targeted marketing through social media to introduce a wellness-focused product tailored to Gen Z’s mental health needs.
Talking Rain Product Lines
We then evaluated existing Talking Rain product lines and selected the Essentials line, as it best aligned with Gen Z’s health and wellness priorities and reflected the rising demand for functional beverages during the COVID-19 pandemic.
Talking Rain Product Lines
We then evaluated existing Talking Rain product lines and selected the Essentials line, as it best aligned with Gen Z’s health and wellness priorities and reflected the rising demand for functional beverages during the COVID-19 pandemic.
Talking Rain Product Lines
We then evaluated existing Talking Rain product lines and selected the Essentials line, as it best aligned with Gen Z’s health and wellness priorities and reflected the rising demand for functional beverages during the COVID-19 pandemic.
Talking Rain Essentials
Launched in 2020, the Talking Rain Essentials line was designed for wellness-focused consumers, offering enhanced hydration with added functional benefits like vitamins, minerals, and electrolytes. It reflects Talking Rain’s expansion into the growing functional beverage space.
Talking Rain Essentials
Launched in 2020, the Talking Rain Essentials line was designed for wellness-focused consumers, offering enhanced hydration with added functional benefits like vitamins, minerals, and electrolytes. It reflects Talking Rain’s expansion into the growing functional beverage space.
Talking Rain Essentials
Launched in 2020, the Talking Rain Essentials line was designed for wellness-focused consumers, offering enhanced hydration with added functional benefits like vitamins, minerals, and electrolytes. It reflects Talking Rain’s expansion into the growing functional beverage space.
Essentials Immunity Support
A flavored wellness drink with B vitamins, zinc, electrolytes, and natural sweeteners.
Benefits — Boosts immunity and energy with functional, natural ingredients.
Message Alignment — Taps into Gen Z's post-COVID wellness mindset.
Competitive Advantage — Shelf-stable and ready-to-drink, unlike powders and wellness shots.
Growth Potential — Immunity-boosting market growing at 6.2% CAGR.
Essentials Immunity Support
A flavored wellness drink with B vitamins, zinc, electrolytes, and natural sweeteners.
Benefits — Boosts immunity and energy with functional, natural ingredients.
Message Alignment — Taps into Gen Z's post-COVID wellness mindset.
Competitive Advantage — Shelf-stable and ready-to-drink, unlike powders and wellness shots.
Growth Potential — Immunity-boosting market growing at 6.2% CAGR.
Essentials Immunity Support
A flavored wellness drink with B vitamins, zinc, electrolytes, and natural sweeteners.
Benefits — Boosts immunity and energy with functional, natural ingredients.
Message Alignment — Taps into Gen Z's post-COVID wellness mindset.
Competitive Advantage — Shelf-stable and ready-to-drink, unlike powders and wellness shots.
Growth Potential — Immunity-boosting market growing at 6.2% CAGR.
Essentials Hydration Alkaline Water
A premium alkaline still water with a 9.5 pH level and added minerals for taste.
Benefits — Delivers clean, balanced hydration for active lifestyles.
Message Alignment — Appeals to Gen Z's health-focused and minimalist values.
Competitive Advantage — Higher pH and lower price than leading competitors.
Growth Potential — Fast-growing category with 36% annual growth and the top beverage preferred by Gen Z.
Essentials Hydration Alkaline Water
A premium alkaline still water with a 9.5 pH level and added minerals for taste.
Benefits — Delivers clean, balanced hydration for active lifestyles.
Message Alignment — Appeals to Gen Z's health-focused and minimalist values.
Competitive Advantage — Higher pH and lower price than leading competitors.
Growth Potential — Fast-growing category with 36% annual growth and the top beverage preferred by Gen Z.
Essentials Hydration Alkaline Water
A premium alkaline still water with a 9.5 pH level and added minerals for taste.
Benefits — Delivers clean, balanced hydration for active lifestyles.
Message Alignment — Appeals to Gen Z's health-focused and minimalist values.
Competitive Advantage — Higher pH and lower price than leading competitors.
Growth Potential — Fast-growing category with 36% annual growth and the top beverage preferred by Gen Z.
Solution
The 3-pillar ACE strategy.
We proposed a three-pillar strategy—Adapt, Connect, and Engage—to help Talking Rain align with Gen Z’s evolving preferences.
Solution
The 3-pillar ACE strategy.
We proposed a three-pillar strategy—Adapt, Connect, and Engage—to help Talking Rain align with Gen Z’s evolving preferences.
Solution
The 3-pillar ACE strategy.
We proposed a three-pillar strategy—Adapt, Connect, and Engage—to help Talking Rain align with Gen Z’s evolving preferences.
Adapt
Evolve the distribution strategy to align with Gen Z’s lifestyles, habits, and preferred purchasing channels.
Adapt
Evolve the distribution strategy to align with Gen Z’s lifestyles, habits, and preferred purchasing channels.
Adapt
Evolve the distribution strategy to align with Gen Z’s lifestyles, habits, and preferred purchasing channels.
Connect
Build brand awareness and trust by meeting Gen Z where they are: on social media, with authentic and relatable content.
Tech Stack
Build brand awareness and trust by meeting Gen Z where they are: on social media, with authentic and relatable content.
Connect
Build brand awareness and trust by meeting Gen Z where they are: on social media, with authentic and relatable content.
Engage
Foster direct interaction with Gen Z through personalized experiences and community-driven touchpoints that build lasting relationships.
Engage
Foster direct interaction with Gen Z through personalized experiences and community-driven touchpoints that build lasting relationships.
Engage
Foster direct interaction with Gen Z through personalized experiences and community-driven touchpoints that build lasting relationships.
Pillar 1: Adapt
The Adapt pillar focuses on meeting Gen Z’s evolving shopping habits by expanding distribution through digital, traditional, and niche retail channels.
Pillar 1: Adapt
The Adapt pillar focuses on meeting Gen Z’s evolving shopping habits by expanding distribution through digital, traditional, and niche retail channels.
Pillar 1: Adapt
The Adapt pillar focuses on meeting Gen Z’s evolving shopping habits by expanding distribution through digital, traditional, and niche retail channels.
5-Year Retail Distribution Goal
Targeting retail expansion in the top 25 health-focused cities across key states aligns with Gen Z’s wellness-driven habits and demand for better-for-you beverages. This approach boosts brand visibility in regions where health-conscious behaviors are already strong.
5-Year Retail Distribution Goal
Targeting retail expansion in the top 25 health-focused cities across key states aligns with Gen Z’s wellness-driven habits and demand for better-for-you beverages. This approach boosts brand visibility in regions where health-conscious behaviors are already strong.
5-Year Retail Distribution Goal
Targeting retail expansion in the top 25 health-focused cities across key states aligns with Gen Z’s wellness-driven habits and demand for better-for-you beverages. This approach boosts brand visibility in regions where health-conscious behaviors are already strong.
E-Commerce Platforms
Adjust to Gen Z's buying behavior.
Where — Amazon.
What — Multipacks, Subscribe & Save, single bottles and cans.
Who — Gen Z shoppers who prefer online convenience — 60% have Prime, 52% are Prime Student members.
Why — No shelf space needed, lower cost and risk, rising online grocery use post-COVID, existing presence with Sparkling Ice.
E-Commerce Platforms
Adjust to Gen Z's buying behavior.
Where — Amazon.
What — Multipacks, Subscribe & Save, single bottles and cans.
Who — Gen Z shoppers who prefer online convenience — 60% have Prime, 52% are Prime Student members.
Why — No shelf space needed, lower cost and risk, rising online grocery use post-COVID, existing presence with Sparkling Ice.
E-Commerce Platforms
Adjust to Gen Z's buying behavior.
Where — Amazon.
What — Multipacks, Subscribe & Save, single bottles and cans.
Who — Gen Z shoppers who prefer online convenience — 60% have Prime, 52% are Prime Student members.
Why — No shelf space needed, lower cost and risk, rising online grocery use post-COVID, existing presence with Sparkling Ice.
Supermarkets
Place products where Gen Z shops.
Where — West coast grocery stores (Kroger, Whole Foods, Albertsons, Safeway).
What — Single bottles/cans.
Who — Health-conscious Gen Z shoppers seeking wellness and immunity-supporting products.
Why — 81% shop in person, 73% enjoy discovering new products in-store; visibility boosts awareness and impulse purchases.
Supermarkets
Place products where Gen Z shops.
Where — West coast grocery stores (Kroger, Whole Foods, Albertsons, Safeway).
What — Single bottles/cans.
Who — Health-conscious Gen Z shoppers seeking wellness and immunity-supporting products.
Why — 81% shop in person, 73% enjoy discovering new products in-store; visibility boosts awareness and impulse purchases.
Supermarkets
Place products where Gen Z shops.
Where — West coast grocery stores (Kroger, Whole Foods, Albertsons, Safeway).
What — Single bottles/cans.
Who — Health-conscious Gen Z shoppers seeking wellness and immunity-supporting products.
Why — 81% shop in person, 73% enjoy discovering new products in-store; visibility boosts awareness and impulse purchases.
Fitness Centers
Adjust to Gen Z's buying behavior
Where — Gyms, yoga studios, pilates studios, cycling studios.
What — Single bottles/cans.
Who — Health-conscious, active Gen Zers — 38% of global gym sign-ups, 87% exercise 3+ times/week.
Why — Targets wellness-focused consumers in high-traffic locations; bulk distribution allows gyms to sell individually and expand regional reach.
Fitness Centers
Adjust to Gen Z's buying behavior
Where — Gyms, yoga studios, pilates studios, cycling studios.
What — Single bottles/cans.
Who — Health-conscious, active Gen Zers — 38% of global gym sign-ups, 87% exercise 3+ times/week.
Why — Targets wellness-focused consumers in high-traffic locations; bulk distribution allows gyms to sell individually and expand regional reach.
Fitness Centers
Adjust to Gen Z's buying behavior
Where — Gyms, yoga studios, pilates studios, cycling studios.
What — Single bottles/cans.
Who — Health-conscious, active Gen Zers — 38% of global gym sign-ups, 87% exercise 3+ times/week.
Why — Targets wellness-focused consumers in high-traffic locations; bulk distribution allows gyms to sell individually and expand regional reach.
Pillar 2: Connect
The Connect pillar aims to build authentic relationships with Gen Z by meeting them where they are—on social media and through relatable, values-aligned influencers.
Pillar 2: Connect
The Connect pillar aims to build authentic relationships with Gen Z by meeting them where they are—on social media and through relatable, values-aligned influencers.
Pillar 2: Connect
The Connect pillar aims to build authentic relationships with Gen Z by meeting them where they are—on social media and through relatable, values-aligned influencers.
#AppreciateYourEssentials
A TikTok campaign encouraging Gen Z to honor essential workers while building brand awareness and loyalty for the Talking Rain Essentials line.
#AppreciateYourEssentials
A TikTok campaign encouraging Gen Z to honor essential workers while building brand awareness and loyalty for the Talking Rain Essentials line.
#AppreciateYourEssentials
A TikTok campaign encouraging Gen Z to honor essential workers while building brand awareness and loyalty for the Talking Rain Essentials line.
Purpose
Celebrate essential workers and build brand loyalty among Gen Z through meaningful user-generated content.
Purpose
Celebrate essential workers and build brand loyalty among Gen Z through meaningful user-generated content.
Purpose
Celebrate essential workers and build brand loyalty among Gen Z through meaningful user-generated content.
Logistics
Users post TikToks with #AppreciateYourEssentials and tag @TalkingRain to enter a $500 giveaway and trigger a $1 donation per entry, up to $50K.
Tech Stack
Users post TikToks with #AppreciateYourEssentials and tag @TalkingRain to enter a $500 giveaway and trigger a $1 donation per entry, up to $50K.
Logistics
Users post TikToks with #AppreciateYourEssentials and tag @TalkingRain to enter a $500 giveaway and trigger a $1 donation per entry, up to $50K.
Metrics of Success
Success is measured by reaching 50,000+ submissions and strong engagement with the campaign hashtag.
Metrics of Success
Success is measured by reaching 50,000+ submissions and strong engagement with the campaign hashtag.
Metrics of Success
Success is measured by reaching 50,000+ submissions and strong engagement with the campaign hashtag.
Influencer Partnerships
Influencer partnerships help build authenticity and trust with Gen Z by leveraging relatable voices in fitness, lifestyle, and wellness spaces.
Influencer Partnerships
Influencer partnerships help build authenticity and trust with Gen Z by leveraging relatable voices in fitness, lifestyle, and wellness spaces.
Influencer Partnerships
Influencer partnerships help build authenticity and trust with Gen Z by leveraging relatable voices in fitness, lifestyle, and wellness spaces.
Creators
Focus on creators in the fitness, lifestyle, and wellness spaces to reflect Talking Rain Essentials’ wellness-driven image.
Tech Stack
Focus on creators in the fitness, lifestyle, and wellness spaces to reflect Talking Rain Essentials’ wellness-driven image.
Creators
Focus on creators in the fitness, lifestyle, and wellness spaces to reflect Talking Rain Essentials’ wellness-driven image.
Characteristics
Partner with fun, healthy, and ambitious personalities who are relatable to Gen Z and align with the brand’s vibe.
Characteristics
Partner with fun, healthy, and ambitious personalities who are relatable to Gen Z and align with the brand’s vibe.
Characteristics
Partner with fun, healthy, and ambitious personalities who are relatable to Gen Z and align with the brand’s vibe.
Insights
Collaborate with influencers who are knowledgeable and enthusiastic about the product, with an engaged following.
Insights
Collaborate with influencers who are knowledgeable and enthusiastic about the product, with an engaged following.
Insights
Collaborate with influencers who are knowledgeable and enthusiastic about the product, with an engaged following.
Pillar 3: Engage
The Connect pillar aims to build authentic relationships with Gen Z by meeting them where they are—on social media and through relatable, values-aligned influencers.
Pillar 3: Engage
The Connect pillar aims to build authentic relationships with Gen Z by meeting them where they are—on social media and through relatable, values-aligned influencers.
Pillar 3: Engage
The Connect pillar aims to build authentic relationships with Gen Z by meeting them where they are—on social media and through relatable, values-aligned influencers.
Brand Ambassador Program
Talking Rain will launch a campus ambassador program to directly engage Gen Z by empowering college students to represent the brand on campus.
Responsibilities — Ambassadors will integrate Talking Rain into student life by supporting events and identifying on-campus opportunities.
Logistics — Recruit 1–2 ambassadors per campus, with a small stipend and a ~2 hour/week commitment over the academic year.
Benefits — Establishes peer-to-peer brand trust, builds long-term campus relationships, and taps directly into Gen Z networks.
Brand Ambassador Program
Talking Rain will launch a campus ambassador program to directly engage Gen Z by empowering college students to represent the brand on campus.
Responsibilities — Ambassadors will integrate Talking Rain into student life by supporting events and identifying on-campus opportunities.
Logistics — Recruit 1–2 ambassadors per campus, with a small stipend and a ~2 hour/week commitment over the academic year.
Benefits — Establishes peer-to-peer brand trust, builds long-term campus relationships, and taps directly into Gen Z networks.
Brand Ambassador Program
Talking Rain will launch a campus ambassador program to directly engage Gen Z by empowering college students to represent the brand on campus.
Responsibilities — Ambassadors will integrate Talking Rain into student life by supporting events and identifying on-campus opportunities.
Logistics — Recruit 1–2 ambassadors per campus, with a small stipend and a ~2 hour/week commitment over the academic year.
Benefits — Establishes peer-to-peer brand trust, builds long-term campus relationships, and taps directly into Gen Z networks.
College Campus Pop-Ups
Talking Rain will host on-campus pop-ups to engage Gen Z, build brand awareness, and let students experience the product firsthand.
Logistics — Sample products and run interactive booth activities to attract students and highlight product features.
Benefits — Creates direct interaction with Gen Z and positions Talking Rain as a fun, approachable brand.
Goals — Drive product awareness, educate students, and leave a lasting brand impression.
College Campus Pop-Ups
Talking Rain will host on-campus pop-ups to engage Gen Z, build brand awareness, and let students experience the product firsthand.
Logistics — Sample products and run interactive booth activities to attract students and highlight product features.
Benefits — Creates direct interaction with Gen Z and positions Talking Rain as a fun, approachable brand.
Goals — Drive product awareness, educate students, and leave a lasting brand impression.
College Campus Pop-Ups
Talking Rain will host on-campus pop-ups to engage Gen Z, build brand awareness, and let students experience the product firsthand.
Logistics — Sample products and run interactive booth activities to attract students and highlight product features.
Benefits — Creates direct interaction with Gen Z and positions Talking Rain as a fun, approachable brand.
Goals — Drive product awareness, educate students, and leave a lasting brand impression.
Requirements for Success
To successfully execute the ACE strategy, Talking Rain must leverage key resources and capabilities across human, social, financial, and technological capital. These assets will enable effective implementation, sustained engagement with Gen Z, and long-term brand growth.
Requirements for Success
To successfully execute the ACE strategy, Talking Rain must leverage key resources and capabilities across human, social, financial, and technological capital. These assets will enable effective implementation, sustained engagement with Gen Z, and long-term brand growth.
Requirements for Success
To successfully execute the ACE strategy, Talking Rain must leverage key resources and capabilities across human, social, financial, and technological capital. These assets will enable effective implementation, sustained engagement with Gen Z, and long-term brand growth.
Financial Impact
Projected financial performance reflects steady growth of Talking Rain Essentials, beginning with West Coast adoption and expanding nationally by 2024–2025. By the 4th and 5th years of adoption, Talking Rain should see increases in Sales/Revenue and growth while seeing diminished increases in COGS as economies of scale are achieved.
Financial Impact
Projected financial performance reflects steady growth of Talking Rain Essentials, beginning with West Coast adoption and expanding nationally by 2024–2025. By the 4th and 5th years of adoption, Talking Rain should see increases in Sales/Revenue and growth while seeing diminished increases in COGS as economies of scale are achieved.
Financial Impact
Projected financial performance reflects steady growth of Talking Rain Essentials, beginning with West Coast adoption and expanding nationally by 2024–2025. By the 4th and 5th years of adoption, Talking Rain should see increases in Sales/Revenue and growth while seeing diminished increases in COGS as economies of scale are achieved.
Projected Income Statement
The income statement projects revenue and COGS over five years, highlighting stronger profitability beginning in years 4 and 5 as national distribution scales. By 2025, Talking Rain Essentials is expected to capture approximately 1.5% of the $2.5 billion functional beverage market.
Projected Income Statement
The income statement projects revenue and COGS over five years, highlighting stronger profitability beginning in years 4 and 5 as national distribution scales. By 2025, Talking Rain Essentials is expected to capture approximately 1.5% of the $2.5 billion functional beverage market.
Projected Income Statement
The income statement projects revenue and COGS over five years, highlighting stronger profitability beginning in years 4 and 5 as national distribution scales. By 2025, Talking Rain Essentials is expected to capture approximately 1.5% of the $2.5 billion functional beverage market.
Implementation
Turning strategy into action.
Our implementation plan includes a phased timeline and addresses key risks with mitigation strategies to ensure the successful execution of the ACE framework.
Implementation
Turning strategy into action.
Our implementation plan includes a phased timeline and addresses key risks with mitigation strategies to ensure the successful execution of the ACE framework.
Implementation
Turning strategy into action.
Our implementation plan includes a phased timeline and addresses key risks with mitigation strategies to ensure the successful execution of the ACE framework.
Implementation Timeline
The ACE strategy launches in 2023 with a phased approach across all three pillars. Digital campaigns and Amazon distribution kick off in Q1 to build early momentum, followed by grocery retail in Q2. College engagement programs—including student ambassadors and campus pop-ups—begin in Q3 to align with the start of the academic year. Niche market expansion is planned for early 2024 to continue growing Talking Rain’s presence in wellness-focused spaces.
Implementation Timeline
The ACE strategy launches in 2023 with a phased approach across all three pillars. Digital campaigns and Amazon distribution kick off in Q1 to build early momentum, followed by grocery retail in Q2. College engagement programs—including student ambassadors and campus pop-ups—begin in Q3 to align with the start of the academic year. Niche market expansion is planned for early 2024 to continue growing Talking Rain’s presence in wellness-focused spaces.
Implementation Timeline
The ACE strategy launches in 2023 with a phased approach across all three pillars. Digital campaigns and Amazon distribution kick off in Q1 to build early momentum, followed by grocery retail in Q2. College engagement programs—including student ambassadors and campus pop-ups—begin in Q3 to align with the start of the academic year. Niche market expansion is planned for early 2024 to continue growing Talking Rain’s presence in wellness-focused spaces.
Risks & Mitigation
The following outlines key risks associated with our strategy and proposed mitigation approaches to ensure successful implementation.
Risks & Mitigation
The following outlines key risks associated with our strategy and proposed mitigation approaches to ensure successful implementation.
Risks & Mitigation
The following outlines key risks associated with our strategy and proposed mitigation approaches to ensure successful implementation.
Schools remain online for longer than anticipated – Prolong social media campaign to increase awareness, emphasize Amazon distribution through influencer partnerships, and postpone pop-ups and college ambassador program until schools reopen.
Schools remain online for longer than anticipated – Prolong social media campaign to increase awareness, emphasize Amazon distribution through influencer partnerships, and postpone pop-ups and college ambassador program until schools reopen.
Schools remain online for longer than anticipated – Prolong social media campaign to increase awareness, emphasize Amazon distribution through influencer partnerships, and postpone pop-ups and college ambassador program until schools reopen.
Low response rate to social media advertising – Provide influencers with an incentive (ex. giveaways) that they can give their followers to increase participation.
Low response rate to social media advertising – Provide influencers with an incentive (ex. giveaways) that they can give their followers to increase participation.
Low response rate to social media advertising – Provide influencers with an incentive (ex. giveaways) that they can give their followers to increase participation.
Challenges with distribution and limited shelf space – Leverage existing distribution relationships through the success of Sparkling Ice.
Challenges with distribution and limited shelf space – Leverage existing distribution relationships through the success of Sparkling Ice.
Challenges with distribution and limited shelf space – Leverage existing distribution relationships through the success of Sparkling Ice.
Can't get permission from school campuses – Move pop-ups near campus where there is still activity (e.g., University Village) and utilize campus ambassador relationships to sponsor campus events.
Can't get permission from school campuses – Move pop-ups near campus where there is still activity (e.g., University Village) and utilize campus ambassador relationships to sponsor campus events.
Can't get permission from school campuses – Move pop-ups near campus where there is still activity (e.g., University Village) and utilize campus ambassador relationships to sponsor campus events.
Influencers negatively portray brand or product – Detailed contract that stipulate guidelines, requirements, legalities, etc.
Influencers negatively portray brand or product – Detailed contract that stipulate guidelines, requirements, legalities, etc.
Influencers negatively portray brand or product – Detailed contract that stipulate guidelines, requirements, legalities, etc.
Issues with data privacy and social media platforms – Shift TikTok campaign to Instagram (Reels).
Issues with data privacy and social media platforms – Shift TikTok campaign to Instagram (Reels).
Issues with data privacy and social media platforms – Shift TikTok campaign to Instagram (Reels).
Impact
1st place approach to engaging Gen Z.
After multiple rounds of presentations, our team was honored to be selected as the 1st place winners by Talking Rain executives—chosen from a competitive pool of 30 teams—for our research-driven, Gen Z-focused approach.
Our ACE strategy—Adapt, Connect, Engage—presented a holistic approach that aligned with Gen Z values around health, convenience, and authenticity.
Impact
1st place approach to engaging Gen Z.
After multiple rounds of presentations, our team was honored to be selected as the 1st place winners by Talking Rain executives—chosen from a competitive pool of 30 teams—for our research-driven, Gen Z-focused approach.
Our ACE strategy—Adapt, Connect, Engage—presented a holistic approach that aligned with Gen Z values around health, convenience, and authenticity.
Impact
1st place approach to engaging Gen Z.
After multiple rounds of presentations, our team was honored to be selected as the 1st place winners by Talking Rain executives—chosen from a competitive pool of 30 teams—for our research-driven, Gen Z-focused approach.
Our ACE strategy—Adapt, Connect, Engage—presented a holistic approach that aligned with Gen Z values around health, convenience, and authenticity.
Reflections
Insights gained through the process.
This project offered valuable lessons in strategy, communication, and customer insight that strengthened my ability to design solutions grounded in real-world impact.
Reflections
Insights gained through the process.
This project offered valuable lessons in strategy, communication, and customer insight that strengthened my ability to design solutions grounded in real-world impact.
Reflections
Insights gained through the process.
This project offered valuable lessons in strategy, communication, and customer insight that strengthened my ability to design solutions grounded in real-world impact.
Considering Context in Strategy — This project highlighted how external factors—like the COVID-19 pandemic—can reshape consumer behavior and expectations. Understanding the cultural and economic context allowed us to create a more relevant, timely strategy that resonated with Gen Z’s heightened focus on health, wellness, and community impact.
Considering Context in Strategy — This project highlighted how external factors—like the COVID-19 pandemic—can reshape consumer behavior and expectations. Understanding the cultural and economic context allowed us to create a more relevant, timely strategy that resonated with Gen Z’s heightened focus on health, wellness, and community impact.
Considering Context in Strategy — This project highlighted how external factors—like the COVID-19 pandemic—can reshape consumer behavior and expectations. Understanding the cultural and economic context allowed us to create a more relevant, timely strategy that resonated with Gen Z’s heightened focus on health, wellness, and community impact.
The Value of Customer Research — Our customer research gave us a clear view into Gen Z’s preferences, behaviors, and motivations. Grounding our strategy in real insights allowed us to create tailored recommendations that stood out to Talking Rain’s executives as both relevant and actionable.
The Value of Customer Research — Our customer research gave us a clear view into Gen Z’s preferences, behaviors, and motivations. Grounding our strategy in real insights allowed us to create tailored recommendations that stood out to Talking Rain’s executives as both relevant and actionable.
The Value of Customer Research — Our customer research gave us a clear view into Gen Z’s preferences, behaviors, and motivations. Grounding our strategy in real insights allowed us to create tailored recommendations that stood out to Talking Rain’s executives as both relevant and actionable.
Communication & Storytelling — Crafting a clear, cohesive narrative helped us present our strategy in a way that was both compelling and easy to understand. Strong, intentional storytelling made our ideas feel aligned with Talking Rain’s brand and stand out to their executive team as thoughtful and impactful.
Communication & Storytelling — Crafting a clear, cohesive narrative helped us present our strategy in a way that was both compelling and easy to understand. Strong, intentional storytelling made our ideas feel aligned with Talking Rain’s brand and stand out to their executive team as thoughtful and impactful.
Communication & Storytelling — Crafting a clear, cohesive narrative helped us present our strategy in a way that was both compelling and easy to understand. Strong, intentional storytelling made our ideas feel aligned with Talking Rain’s brand and stand out to their executive team as thoughtful and impactful.
Thank You
A winning experience fueled by collaboration.
A heartfelt thank you to my amazing teammates—Sophia, Vanessa, Samiha, and Andrew—for their creativity and collaboration, to Professor Abhinav Gupta for his invaluable guidance, and to the Talking Rain team for the opportunity to work on a meaningful, real-world business challenge.
Thank You
A winning experience fueled by collaboration.
A heartfelt thank you to my amazing teammates—Sophia, Vanessa, Samiha, and Andrew—for their creativity and collaboration, to Professor Abhinav Gupta for his invaluable guidance, and to the Talking Rain team for the opportunity to work on a meaningful, real-world business challenge.
Thank You
A winning experience fueled by collaboration.
A heartfelt thank you to my amazing teammates—Sophia, Vanessa, Samiha, and Andrew—for their creativity and collaboration, to Professor Abhinav Gupta for his invaluable guidance, and to the Talking Rain team for the opportunity to work on a meaningful, real-world business challenge.
